Santa's a busy guy and keeping his ‘Naughty & Nice’ list up to date is a big job. So he’s sending out his very special helper... Elf on the Shelf!

Elf on the Shelf is Santa's eyes and ears. It's completely up to you how you adapt your elf to your family. Does he report your children’s good and bad behaviour back to Santa each night? Or perhaps he only sees and reports good behaviour. Elf on the Shelf is adaptable to young children of all ages, depending on your own personal parenting style.

Every night your elf flies back to the North Pole to report the day’s events back to Santa. And every morning he returns to your family and perches in a different place to watch the fun.

Your children will love waking up and racing around the house looking for their elf each morning. What has Elfie been up to the night before? They may find him on the couch reading to the other toys. Perhaps he got into the cookie jar and can’t get out. Or maybe he’s hiding in a gumboot. Wherever he is, Elf on the Shelf is a fun and exciting way to begin every day with your children in the lead-up to Christmas.

Santa has sent us just a few, very special elves this Christmas. So if your family needs one, order today and he will be on his way to you ASAP. Elfie comes with a hardbound children’s book telling his story, and a keepsake box. Children can also register their elf online to receive an official adoption certificate and a letter from Santa, making him a wonderful shared early Christmas pressie for families.

Elf on the Shelf really is a Christmas tradition the whole family can enjoy.